Mana
“Ang hindi marunong lumingon sa pinanggalingan ay hindi makararating sa paroroonan.”
— Jose Rizal, Philippine National Hero
Mana is a media collective co-founded by myself, Tasha Elizarde, Joshua Albeza Branstetter and Pearl-Grace Pantaleone. In October 2023, we launched at the Anchorage Museum with our first exhibition, “Mana: The History We Inherit.”
As part of the content team, I established our name, developed our project description, created our branding and logos, led the editorial process, structured narrative storytelling, managed social media, designed and developed our website, and handled media relations. These strategies and tactics resulted in more than 1,500 attendees at our launch event.
Our branding and social media presence played key roles in drawing people to our event, obtaining financial sponsorships and spreading the word about our work.
By November 2023, our Instagram content reached more than 20,000 users, bringing in more than 50,000 impressions, and the profile’s audience continues to grow.
Since our launch, we’ve presented at the Filipino American National Historical Society conference, won a Museums Alaska award for our exhibition and continued to build relationships across the state.
